If you could take everything I have and I retain only one, I will choose to retain my email list. Not because it's hard to make, in fact, I also explained how to build an email list https://slavesofintelligence.com/6-latest-trends-on-how-to-build-your-email-list-from-scratch-5-is-a-must-know/

An email list is a gold mine and as you mentioned it, your emails should mainly educate your audience then pitch your sales on the third campaign. If your emails are always about buy now, buy now... your subscribers will develop a negative attitude. Offer valuable information for free and you'll be trusted in the industry. And the saying is true, there's money in the list. Keep entertaining and educating your email readers. Email is the most personal way of communicating with your audience.

Consider other factors beyond cost when purchasing email marketing services. Think of deliverability, the type of your business, etc. I'm happy to read this article!

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